ASUS roll outs new ZenFone 3, ZenBook 3, Transformer 3, and ZenWatch 3

A few weeks ago, ASUS put up the ZenFone 3 Laset and Deluxe 64GB variants ready for sale on Amazon. That was after a 2456GB version was released in Taiwan. Actually, ASUS has been busy the past few months and it seems there’s no stopping the company. If you may remember, there’s the ASUS ZenPower Max, ZenPad 3S 10, ZenPad 3 8.0, and the 64GB ASUS Chromebook introduced only last quarter.

The company is more widely known for its notebooks but it’s still very much part of the mobile industry. Yesterday, it announced a slew of new products namely the ZenBook 3, ZenPad 3S tablet, Transformer 3 2-in-1 convertibles, ZenFone 3 smartphone, and the ZenWatch 3 smartwatch. That’s a lot of new products for the last quarter of the year.

During the Zenvolution, ASUS showed off these new offerings that you can add to your holiday shopping list. If you’re looking for a new premium smartphone that won’t explode, you may consider the ZenFone 3. There are three variants to choose from–ZenFone Laser, ZenFone 3 Deluxe 5.7/Deluxe 5.5, and the ZenFone 3 Deluxe Special Edition.

Both the Deluxe versions boast of Qualcomm Snapdragon 821 or 820 processors, 64GB or 256GB storage, 6GB RAM, Super AMOLED displays, 1080p resolution, and 23MP ASUS PixelMaster 3.0 cameras. The smaller ZenFone 3 Deluxe 5.5-inch version has Snapdragon 625 processor, 64GB storage, 4GB RAM, 16MP camera, and FHD IPS display. Meanwhile, the ZenFone Laser is equipped with a Snapdragon 430 chipset, 2GB RAM, 32GB storage, and a 1080p IPS display screen.

The ZenBook 3 is an ultralight notebook at only 2 lbs. that has a small 7.6mm bezel, 12.5-inch screen, 1920×1080 FHD display, 7th-gen Intel Core i7-7500U or Core i5-7200U (Kaby Lake) processor, Intel HD Graphics 620 graphics, max of 16GB RAM, and a 512GB PCIe NVMe SSD or 256GB SATA SSD.

Joining the ASUS family are three new 2-in-1 hybrid convertibles and tablets–Transformer 3 Pro, Transformer 3 Mini and ZenPad 3S. Features of the Transformer 3 Pro include an Intel Core i7-6500U processor, 12.6-inch 2880×1920 screen, 16GB RAM, 512GB PCIe SSD, Harmon Kardon Audio, 3-in-1 SD card reader, and a host of ports like USB 3.1 Type-C port, USB 3.0 Type-A port, VGA Ethernet, and HDMI. Device also comes with a detachable backlit keyboard cover, kickstand, and ASUS Pen stylus.

The ZenPad S3 10 is a 10-inch Android tablet that features the following: MediaTek 8176 Turbo 6-core S, 4GB RAM, 64GB storage, 2048 x 1536 QXGA display, Micracast support, Bluetooth, WiFi, and a 5900mAh battery. Slightly bigger is the Transformer 3 Mini which is a 10.1-inch 2-in-1 convertible that is equipped with 4GB RAM, 128GB of eMMC storage, Intel Atom Core x5-8350 CPU, built-in fingerprint reader, microSD card slot, ASUS Stylus Pen, and a detachable keyboard cover.


Last but not the least is the ZenWatch 3 that now features a round design. This is features a 1.39-inch AMOLED display, 2.5D curve Corning Gorilla Glass 3, 400 x 400 resolution, 287 ppi, Qualcomm Snapdragon 2100 processor, Bluetooth 4.1, WiFi, and a 340 mAh battery. You can choose from three color options (Rose Gold, Gunmetal Gray, or Silver) and your choice of either leather or rubber straps.

Pricing and availability of the new ASUS products are as follows:

• ASUS ZenFone 3 Deluxe 5.7” Special Edition- $799 USD, available end of October
• ASUS ZenFone 3 Deluxe 5.7” – $499 USD, ready for pre-order
• ASUS ZenFone 3 Deluxe 5.5” – $399 USD, ready pre-order
• ASUS ZenFone 3 Laser – $199 USD, available for pre-order
• ASUS ZenPad 3S 10 – $299, available in November
• ASUS Transformer 3 Pro (T303UA-XH74) – $1499 USD, available at Costco
• ASUS Transformer 3 Mini (T102HA-D4- GR) – $399 USD, will arrive late October
• ASUS ZenBook 3 (UX390UA-XH74- BL)- $1599, now available
• ASUS ZenBook 3 (UX390UA-DH51-GR) – $1099, now available
• ASUS ZenWatch 3 has an MSRP of $229 USD, out early November

All these products are available at the ASUS store and other leading retailers except for the Transformer 3 Pro which is now available at Costco.

VIA: Forbes