We can’t say the smartwatch industry has reached its pinnacle already but unfortunately, the market is already on a decline. According to a recent report from the International Data Corporation (IDC), smartwatch volume and shipment went down in Q3 2016. We’re now in the last quarter of the year and data are in. The IDC’s Worldwide Quarterly Wearable Device Tracker tells us that only 2.7 million units shipped compared to the 5.6 million that shipped last year 2015, same quarter (Q3).
Apple still remains as the number one brand in the worldwide smartwatch market. However, it posted the second biggest loss when compared to the previous year. Others are lucky enough to have survived like Garmin, getting an increase of about 20.5% year-on-year, thanks to the new ConnectIQ and Chronos smartwatches. Garmin even went past ahead of Samsung.
Lenovo with the Motorola Moto 360 watches is in fourth ranking while Pebble, said to be the smartwatch pioneer, is in Top 5. Lenovo-Motorola didn’t even release any new model for this third quarter so there’s the obvious reason for the decline. Pebble released the Pebble 2 with heart rate sensor only recently which is already late in the 3rd quarter. It’s more targeted for the health and fitness enthusiasts.
SOURCE: IDC Trackers