Manage Your Privacy with Mobile App Protection

I’m at Mobile World Congress (MWC) in Barcelona, an annual event that showcases the industry’s latest innovations. This year there’s a dazzling array of new gadgets being unveiled that are smarter and faster than ever before from Nokia’s 808 PureView with its unprecedented 41 megapixel camera to Samsung’s Galaxy Beam, which packs a built-in projector so you can share images, video or presentations up to 50″ wide.

Another theme here is near field communication (NFC), which has been bandied about for a while, however, it appears it will finally become useful in our daily lives. You’ll start seeing a lot more information around paying for items with your mobile soon. A number of retail outlets are upgrading their pay points to accommodate payment simply by tapping your phone on a hotspot. Beyond payments, NFC can be used for other useful things such as exchanging business cards or connecting to Wi-Fi or Bluetooth with a simple tap of your mobile phone.

McAfee App AlertSurprisingly, although there’s been a lot of news and debate about privacy, it is not a focus here at MWC.  For example, do you know what types of personal and private information your apps are allowed to access?  On Android, you have to accept the permissions of an app before it’s installed on your phone, but at times, it can be difficult to discern what you’ve accepted unless you thoroughly read the terms. We think you should never be surprised about the info an app is accessing, which is why we announced our App Protection product last year and it is now integrated into our McAfee Mobile Security software solution. This feature does a few things to make sure your apps “ain’t misbehavin.” First, it takes an inventory of your installed apps and gives you a graphical depiction of its permissions. As you click on the full privacy report for each app, you’ll also see if that app is associated with any risky URLs. Finally, we will check the app against our app reputation database, which is a part of McAfee Global Threat Intelligence.


If you’re at MWC, and, even if you’re not, “Like” us on Facebook and enter our drawing to win a Samsung Galaxy Tab with a one year subscription of McAfee Mobile Security by clicking on the sweepstakes tab. If you are at MWC, come by the Intel booth in Hall 8 8B197 to get a gift and see McAfee Mobile Security. (Look for the McAfee reps in the bright red shirt).

Let us know what you like at MWC. Any cool stuff?

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