When smart phones first came to the scene they were big, clunky, and had these mysterious things called “apps.” For some, smartphones were just iPods that could make phone calls, but it didn’t take long for users to adapt to their new mobile devices and realize the potential smartphones had to offer – especially through applications. Mobile apps provided users with much more than a music player, but also a bank, a gym, a map, and more. Since the beginning of mobile devices, apps have continued to evolve to meet user’s needs, with 2016 being no exception. This year’s mobile app trends will take devices into a whole new world.
Let’s Get Physical (Apps): Mobile health apps have had a big impact on users since 2011, but this year, mobile health apps will take on a new form. Mobile health apps can track and analyze user movements, diet, and more, which some insurance companies will begin to leverage to tailor insurance policies. A startup called Pact Health released a mobile app that allows insurance companies to monitor the health and behavior of their clients. Went to the gym? Lower your deductible by $5. Laid in bed all day? Increase your deductible by $5. Apps like this can potentially help insurance companies and employers cut down healthcare costs in a positive way, while also helping users stay healthy. Apps like these will make the saying, ‘a new year, a new you,’ a reality!
Apps Better Have My Money: Much like mobile health apps, mobile wallets have been around for a while, but have struggled to become a staple in the average user’s life. The reason is pretty simple. Most vendors’ point of sale (POS) systems don’t have near field communication (NFC), the technology that allows transmission of card data from mobile wallets to the vendors’ POS. At the same time, most smartphones have not been NFC-enabled.
Luckily, Apple Pay, Android Pay, and Samsung Pay have all worked to make mobile wallets accessible for consumers and merchants alike. With continuous innovation, it looks like mobile wallets could have a larger adoption than ever before.
Baby, Apps Can Drive My Car: The technology driving cars have seen a huge increase in sophistication. Basic features like maps, calls, and music have taken the industry by storm. Taking into account the daily use of mobile apps, the auto industry is primed to create technology that allows mobile apps to have more control within the car. Features such as door locks, starting the engine, and capturing speed and data will see a big future with mobile apps. Start your engines!
While the future of apps will bring many conveniences and benefits to users, it will also open up doors for cybercriminals. Whether it’s an app for your insurance or your bank account, the mobile apps discussed all require users enter some serious personal information. As has been proven, hackers will target apps that have a high adoption rate and a cornucopia of private data. With this in mind, it’s important to follow some simple guidelines to protect your data if you are, or become, an avid user of any app:
How Will You Know If Apps Really Love You? Only download apps from well-known, reputable app stores. Also make sure to research the apps you plan to download.
If You Like It Than You Should’ve Put a PIN On It: If your apps are hosting personal information, make sure your device has a PIN or password in case the phone is lost or stolen.
Like a Bridge Over Troubled App Water: Downloading a comprehensive software for your device can keep your data locked down tight. McAfee® Mobile Security, for both Android and iOS offers a variety of protections to help keep your mobile device safe.