New survey shows Samsung consumers not staying with brand

It does not come as a surprise of course given the whole Galaxy Note 7 issue, but a survey from Branding Brand shows that Samsung’s current crop of customers don’t plan to stay around much longer. This latest survey is a follow-up from last month, where we already saw that consumer confidence in the brand was already in a decline. And newcomer Google Pixel may very well poach on this uncertainty over Samsung’s mobile device future.

The survey was conducted by the “world’s leading mobile e-commerce platform” and involved 1,000 respondents ranging from 18-65 and all owning a Samsung device, regardless of model. 40% of them said they will not buy another Samsung device again and this is up 6% from the previous survey conducted last September 23 and before they officially stopped production on the Galaxy Note 7. 30% of those who answered the survey have not had any other phone other than Samsung.

Of those who said they were going to get a new smartphone that is not from Samsung, 62% said they will still go with another Android brand, better numbers than the previous 57%. Meanwhile, 30% said they were going over to a totally different platform, specifically the iPhone. Previous survey put the number at 34%. And the new kid on the block, the Google Pixel also figured in the survey with 8% saying they will get the new smartphone.

It will probably be some time before Samsung gets back the consumer confidence they’ve lost with the batteries fiasco for the Galaxy Note 7. When they announce the Galaxy S8 and Galaxy S8 edge next year, let’s see how people will respond then.

SOURCE: Branding Brand