Samsung woos disappointed Note 7 owners, offers Galaxy S8 upgrade program

In a bid to keep disgruntled customers, Samsung is offering an upgrade program for Galaxy Note 7 users to spend very little so they can get the Samsung Galaxy S8 when it comes out, probably Q1 next year. Most of these users have currently been offered either full refunds or to settle for the Samsung Galaxy S7 or S7 edge. The Korean giant is hoping that this effort would convince some to stay with the brand until they put out their next flagship around February or March 2017.

The tale of the Galaxy Note 7 is a cautionary one for manufacturers, and those who purchased the now discontinued phablet are sure to have second and third thoughts about getting a new Samsung device in 2018. That said, Samsung execs are hoping that some would jump at the opportunity to own a Galaxy S8 which they can get at very minimal cost.

In Samsung’s official statement, the company said that customers who traded in their Note 7 phones for either the Galaxy S7 or S7 edge can trade these units up for a Galaxy S8 or Note 8 smartphone launching next year. Curiously, by mentioning the Note 8, Samsung has indirectly answered questions of whether the Note brand of phablets will be discontinued.

There’s nothing unclear about what Samsung is doing, they’re offering these incentives to make sure they still retain some of their old customers. Expect more incentives from the company within the final two months of the year in line with these efforts.

SOURCE: Korea Economic Daily | Reuters