Survey: Customers Lose Trust In Brands After A Data Breach

Survey by FireEye highlights customer reluctance to continue with service providers with weak cybersecurity.

The average customer worries more about cybersecurity than companies believe — and the cost of a data breach is much more than meets the eye. That was the verdict of a market poll commissioned recently by cybersecurity provider FireEye on growing public concerns regarding data privacy.

The survey was conducted among US consumers by independent technology market research specialist Vanson Bourne. Around 2000 adults were interviewed within the US in April. 

Emerging themes include the fact that consumers are likely to be less trusting of major brands that have suffered a large breach and in the case of case of personally experiencing a breach, 90 percent of repondents said they would want to be informed within 24 hours.

Of those interviewed, 76 percent said they would move away from companies with a high record of data breaches while 72 percent said they will now “share fewer personal details with companies”.

This stance is likely to hit businesses of entities like search engines and social media platforms that are dependent on collecting consumer data for advertisers, says FireEye.

For complete details of the survey, click here.                               

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